MEASURING THE EFFECTIVENESS OF ONLINE SHOPPING (A CASE STUDY OF KONGA)
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- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The aim of the research work is to elicit information on the relationship between online shoping and the level of patronge, the study made use of research questionnaire with about 200 sample size.
The research work made use of the pearson correlation method for the purpose of analysis, the value of the calculated “r” was found to be 91.6 showing a strong significant relationship between online shopping and and the level of patronage; various recommedations were made based on the findings from the responses of the respondents and the study concluded that there is a statistically significantly strong relationship between online shopping and the level of patronage.
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